What is Your Purpose?

Life Purpose Walter Mitty .001Have you seen the Secret Life of Walter Mitty with Ben Stiller? It was a great movie that made me think about my life and the purpose of our CEO Peer Advisory Groups. In the movie, there is a scene where we see the purpose statement of Life Magazine on the wall and later we see that Walter Mitty was able to recite it with a passion:

“To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other and to feel. That is the purpose of life.”

This reminded me of the purpose statement of Renaissance Executive Forums Dallas:

“To influence leaders and encourage their efforts to lead with excellence. To fan the flames of creativity, to focus on their passions, and to bring clarity to their vision. To be a Trusted Advisor who understands their burdens, to remove their isolation; and help them reach their DREAMS.”

As the leader of your company, you have the opportunity and responsibility to set a clear and compelling vision that others can follow. This vision comes from knowing the purpose of your business which for most business owners is usually driven by their own Personal Purpose. Whatever your purpose is your company has the opportunity to live this out, and they should – it’s YOUR company!

The Value of Having a Purpose

Testimonials-Austin-Street-CenterIf we want people to have a passion that leads them to be engaged, caring, dedicated, productive, and focused, we need something more than a paycheck to motivate them. Think about non-profits like Daniel Roby and the Austin Street Center in Dallas. People give time, money and their hearts for FREE, to serve and support these charities. WHY? Because they believe in their purpose.

On the other hand, we struggle to get the people we PAY just to show up on time with their A-game.

  • What would it be like if your employees had the same passion for your company that you do?
  • What if working at your company created the same level of passion and excitement as working for Google or Zappos?
  • What if they went above and beyond to care for your customers, your reputation, and your budget?

This is the power of a purpose they can believe in and follow.

Do YOU Have A Purpose?

Do you have a clear and compelling statement that communicates the reason you are driven to give it all you got? One that others can embrace and join you in the journey? Your company’s purpose statement should allow you to live out your personal purpose. Do you know what your personal purpose is? Here is my Personal Purpose that drives me to do my best each day:

“To help others remove the obstacles that keep them from being their best.”

That’s why I love my work with business leaders here in DFW and why I want to find more people I can serve as they work to reach their own goals.

Steven Bolos is a member of our Top Executive Group and the Founder of United Renovations. Steven believes that GOD has given him so much and he desires to use it to honor Jesus Christ in the lives he meets to achieve Success with Significance. This purpose has led him to invest graciously to start ministries and support others, even to the point of giving office space to a half a dozen and a church in his building in Carrollton, TX. This purpose is being lived out in front of his team as he encourages them to join him in the journey to change and impact lives for the glory of GOD. This may not be your purpose but whatever yours is – are you modeling it for your team to follow?

Does Your Team Understand Their Purpose

A company does not have a purpose; the PEOPLE do. A company is not a living thing and therefore cannot feel anything, but the people can, and they should share these feelings with those around them so it spreads throughout the company. If your purpose is not clear, it gets confused and changed along the way like some horrible version of the telephone game.

Having a clear understanding of what drives us each day, allows our team to think more creatively, stay focused, and stay engaged when things hit overload. Talk with and listen to your team so they can understand the purpose that lies beneath the rules, strategies, and activities of your company, so they start to share your passion for success. During your company meetings, share examples of how this purpose is being lived out with excellence so people understand it and stay connected to the dream.

Of course, validating your purpose starts by living it out at the top, and reinforcing it all the way down the line, time after time, after time!


Does Your Team Live Up To Your Purpose

Do they even know what it is? Your team is watching you and the example you and your leadership team set will be followed by the rest of the company. Make sure that everyone is clear about your purpose so they can pass these on to others they lead. Take time to verify that your message is getting all the way down to the last person on the team and that your actions do not contradict the words you are posting on your walls.

Our Peer Group members share our plans, dreams, and ideas with each other during our monthly meetings, with the expectation that others will bring new questions to challenge the answers we think we already know. This unbiased view of what we say helps us refine our message and actions BEFORE we share it with our teams.


Do Your Customers Experience Your Purpose

Don’t assume your purpose is being seen by others; ask them. Talk with your customers, ask your suppliers, read what the market is saying about you, and see if they are seeing it the same way you hoped they would.

It’s the difference between what you WANT your Brand to be and how the market perceives it. Don’t assume everyone is understanding your purpose the same way you feel you are presenting it. Validate it.

If you want some help refining and bringing your purpose to life at your company ask the others in your CEO Peer Group to help you lead with excellence and make your purpose a reality. Not in a group, contact me at RobertH@REFDallas.com or (469) 269 – 5148.

Robert Hunt

Other Great Articles You Should Read

Keeping Your Team Excited 

Do You Have a Strategic Plan – whatever THAT is?

Take a Selfie of Your Business

Related posts

Got Trouble? Run Towards It.
Got Trouble? Run Towards It

Some problems and troubles cannot be avoided. No one had…

Best Pitch Deck For Raising Capital
Best Pitch Deck For Raising Capital

As you grow your business you will most likely come…

Leave a comment

Leave a Reply

%d bloggers like this: