One thought on “Creating and Defending a Strong Brand

  1. Hey, Robert. Great article. Your use of BMW is interesting an interesting case study. If more people knew where the white/blue sections came from, they might be LESS inclined to buy, not more. BMW made the engines for the German Luftwaffe, the aerial armada that bombed Britain in WW2. The visual was of a propellor turning so quickly that you can see the sky behind it. On the other hand, those that do know that and buy anyway would tell you that their quality cars for the last several decades outweighs their unfortunate beginning.

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