Marketing Works – if you do it right.

If you tried marketing in the past and it didn’t work, it’s very possible you did it wrong because, when done correctly, marketing works. I know business owners who spent a fortune on something they called marketing, and after it failed, they vowed not to do any more marketing in the future. Even successful companies […]

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How to Build Trust with Your Team

Do your employees trust each other enough to get things done effectively?  Do they trust you? Many Business Owners and CEOs would not ask because they really don’t want to know the answer. I recently took a company through a session on building trust based on the concepts from Stephen Covey’s book Speed of Trust so […]

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How Much is Your Culture Worth?

Last year, REI decided to close its 143 stores on Black Friday and encourage their employees to live out their Culture and “Opt Outside.” They were also closed on Thanksgiving day. (Like the rest of the world used to do). REI President and CEO Jerry Stritzke said he did this to reinforce their set of Values […]

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