How Much is Your Culture Worth?

Last year, REI decided to close its 143 stores on Black Friday and encourage their employees to live out their Culture and “Opt Outside.” They were also closed on Thanksgiving day. (Like the rest of the world used to do). REI President and CEO Jerry Stritzke said he did this to reinforce their set of Values […]

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Why You Should Join The DFW American Marketing Association.

The members of our CEO Peer Advisory Groups in Dallas have been focused on growing their business in 2017. Marketing is a key aspect of that effort and when it comes to marketing resources we are blessed to have the best right here in DFW. The Dallas/Fort Worth Chapter of the American Marketing Association (DFWAMA) has been […]

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