Why You Should Join The DFW American Marketing Association.

The members of our CEO Peer Advisory Groups in Dallas have been focused on growing their business in 2017. Marketing is a key aspect of that effort and when it comes to marketing resources we are blessed to have the best right here in DFW. The Dallas/Fort Worth Chapter of the American Marketing Association (DFWAMA) has been […]

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Creating Raving Fans by Listening to Your Customers

Do you remember this 1989 commercial from United Airlines? The quality of this copy is not very good, but take 30 seconds to listen to this video before reading this article. How does this video make you FEEL? Can you relate? I love how the actor refers to his customers as “Friends” and explains the reason […]

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