What is a Peer to Peer Group Like?

How would you describe the taste of an Orange to someone who’s never had any citrus before? Or a Sunrise to a blind person? Or even the joy is seeing your child born? I have this same struggle to effectively communicate the true value of being in our Peer to Peer Advisory Group. Most leaders […]

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Marketing Works – if you do it right.

If you tried marketing in the past and it didn’t work, it’s very possible you did it wrong because, when done correctly, marketing works. I know business owners who spent a fortune on something they called marketing, and after it failed, they vowed not to do any more marketing in the future. Even successful companies […]

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Do You Have a Business Therapist?

The members of our CEO Peer Advisory Group in DFW often share things with me that they do not feel they can tell anyone else. One of my group members joking told me I was like a therapist for business owners, and I’ve heard comments like this over the years from business owners and CEO’s […]

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How Much is Your Culture Worth?

Last year, REI decided to close its 143 stores on Black Friday and encourage their employees to live out their Culture and “Opt Outside.” They were also closed on Thanksgiving day. (Like the rest of the world used to do). REI President and CEO Jerry Stritzke said he did this to reinforce their set of Values […]

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